Having a good website is essential these days for driving business and keeping regular communication between you and your clients. If you’re a smaller practice, you will at most need 7-10 web pages for your site. There are services that cater to building websites for petite businesses and their pricing reflects that. There are also several user friendly building your own website options. If you decide to reach to that creative depth or have someone in your life interested in helping; I would consider these basic guidelines.
Your homepage is the most important. This page has the largest impact for marketing and keeping a viewers attention. The homepage indicates what you are, the services you offer, contact info and very importantly sets a tone for your practice. Tone is imperative and valuable to the type of clientele you attract. If you’re services are in the $150-200 price range, but your website looks like a cheap unprofessional job. That can be confusing for potential customers and ultimately detrimental to your business. Most of the website building options offer the domain service (your website address), web hosting and the actual website design with several impressive layouts to choose from. One I used a while back for my small business was 1&1 at order.1and1.com. The necessary course in creating a website is self explanatory with unlimited support and extremely reasonable pricing.
Some of the specifics to keep in mind for your homepage are a benefit motivated headline. Make sure you let the viewers know what you do and the advantages of your services. Make sure your contact information is obvious and include an area where onlookers can opt-in and give you their info as well. This way you can send updates to their emails and keep the line of communication stable. Use appropriate professional images. Most build your own website services include a selection photos or you can purchase from www.istock.com . Choose ones that mirror the image you’re trying to convey. Pick images that evoke thoughts of serenity and trust. For more information on a great practice website, look over www.buildyourdreampractice.com.
Author: Meredith Crown Smith
