Finding Good Practice Management Marketing Resources Online

Monday, November 09, 2009
Posted in: Practice Management

By Jason Luban, L.Ac.

 With so much focus on treating patients and billing insurance companies, it’s easy to overlook the fact that we must continue to market our practices.  If you’re like me, associating the words ‘marketing’ and ‘your practice’ may give you a pit in your stomach.  Nevertheless, few practiices market themselves.  I’m not going to write a big blog post on this.  You all know marketing is necessary, and you also know that there are a bunch of ways to do it, from newsletters to birthday and referral thank you cards, email marketing, and more.  With the holidays fast approaching, it may be a good time to bring this subject up again (holiday cards, anyone?).

Much as I dislike having to market, there are good, FREE resources available to you which may cut down the time and effort necessary to get it done.  I’ll review some of my favorites over time, as I find them, and if you have any good links, please send them along as comments (below).  For now, I’d highly suggest checking out The Supply Center’s freebies (at http://www.thesupplycenter.com).  This website for medical supplies also supplies many free resources for marketing and managing your practice, from marketing plans to newletters and brochures.  

Again, if you have any other links or suggestions, let us know.  And remember, AcuBase can help by printing out mailing lists, labels, and more related to your patients, referral sources, insurance company contacts, and more.

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